Blog

How agencies build AI agents: roles, prompts, tools and the economics — from real deployments.

9 posts

Agencies

Contrast Relevance Analysis: An AI Agent That Compares a Page With the Top of Google

A router agent that takes a client's page and a query and returns a list of edits sorted by how many top-ranking competitors already have each one — no relevance score, and no edits at all when the comparison makes no sense. Tested on a live store.

15 Sep 202623 min
Agencies

AI Process Automation for SEO Agencies: From Lead to Report

Six processes of an SEO agency — lead, audit, proposal, content, reporting and follow-up on recommendations — and what an AI agent does end to end in each: from which data, on which trigger, and what stays with a human.

14 Sep 202616 min
AI Agents

How to Create an AI Agent. A Sales Proposal in 5 Minutes

Nine roles, a nested router and a slotted PDF template: from a single URL to a finished proposal with real metrics, a work plan and a budget costed at your own rates. Two real examples attached.

07 Sep 202615 min
AI Agents

How to Create an AI Agent. Account Manager

Outcome tracking is a checkbox on any agent, not a separate role. The history is keyed to the site URL — so one address collects the confirmed results of every agent working that account, across audits, content and reports.

06 Sep 202611 min
AI Agents

Automating agency reporting: making the SEO specialist proactive

The SEO specialist role from the last guide still waits to be asked. Here's how to add a scheduled action that pulls GSC and Yandex Metrica into one consolidated report and delivers it on its own.

05 Sep 20266 min
AI Agents

How to Build an SEO Expert AI Agent

A step-by-step walkthrough of setting up one role in Orakul — scope, knowledge base, system instruction, integrations and schedule — using an SEO specialist as the example.

05 Sep 20267 min
AI Agents

How to Create an AI Agent. Copywriter

The system prompt, the exact difference a knowledge base makes, and how to build one from scratch using 10 articles from the company that invented tone of voice as a discipline.

04 Sep 20268 min
Comparison

Orakul vs. Claude Cowork vs. ChatGPT Business vs. n8n: the detailed comparison

The homepage table is 10 rows. Here's the full version we use internally — deployment complexity, built-in tools, skill requirements, and file generation included.

04 Sep 20265 min
AI Agents

How to Create an AI Agent. Site Audit

A router agent: six steps, four tools fired in parallel and two subagents in one run, from a URL to a finished report — plus why background execution is not optional here.

30 Aug 202618 min